Let’s start winning…

It is a funny feeling being both satisfied and frustrated at the same time, this is what the article below invokes. As we see with over 90% of all fitness and weight loss the changes are not permanent…because they are bad changes.



“When the show began, the contestants, though hugely overweight, had normal metabolisms for their size, meaning they were burning a normal number of calories for people of their weight. When it ended, their metabolisms had slowed radically and their bodies were not burning enough calories to maintain their thinner sizes.”

We seriously mean bad changes where starving off and over training off fat ruins ones health rather than helping it. Yes we also mean ruins health. It is high time people realize that fat loss, especially rapid weight loss which takes more than fat with it, is a negative state and has negative final effects.


This is why we have preached ‘Weight Correction’ for years: (https://youtu.be/AgSOoh4Y4Bg). This where lean mass is built and saved while fat is carefully removed. It is the only sane, safe method to get in shape and stay in shape. The public has been fooled and defrauded to think that looking skinnier means your exercise and nutrition is on track. This is the same myth attached to chronic skinny runners only a small percentage of which actually have a true natural thin runners build.


We won’t belabour the point, if you are wondering about weight loss read the article. Our industry preys on people because body image is closely linked with vulnerability. It’s high time that terms like ‘losers’ go in the garbage with the junk science behind them…this along with cheap and dirty gym memberships. Lets be ‘Fit for More’ and strengthen our bodies rather than hating them and destroying them.


Be Well, be strong,

Andrew and Tierney


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