People assume we only message that you need to get better, do better…. be better. This translates to you aren’t as good as you should be. It’s the bottle neck of short form social media. It’s not the proper context especially this time of year the actual sentiment gets lost.

The message behind the message so to speak is:

We know life is very often very difficult – that is exactly why strength matters most.

Not wanting to be overweight, feeling sluggish and having joint pain is fine and it all starts and relies on strength. For the new year we want to express that it’s isn’t about what you aren’t it is actually about what living is.

A strong life is a good life, you live more because of strength. You do more, enjoy more and overcome more because of plain old physical strength holding you up.

Here’s to relying less on propaganda style messaging and click through crap. Here’s to being stronger than stress and life’s difficulties.

Here is to not giving up because you have strength to spare…

Best to all and all the best,

Andrew and Tierney